In the world of live event production and corporate studio support, breaking down tech jargon and dispelling industry stigmas is essential. At Meeting Relief, we’ve spent over 30 years working in various aspects of live and studio production. We’ve developed strong opinions on when and why to activate a professional audio-visual team. 

We’re here to share our take, open to interpretation, and, please, no lawsuits! We’re here to encourage your feedback and ideas, so feel free to reach out to us on social media or drop your thoughts in the comments section.

Click here to watch this conversation unfold on Meeting Relief Minutes, Episode One.

When and Why to Activate a Professional Audio-Visual Team

The Importance of Support with a Professional Audio-Visual Team

Our first topic: When and why should you activate a professional studio? Picture this: your last event didn’t quite meet your company’s high standards. To come back strong after a stumble, even a seemingly straightforward broadcast can turn rough without a solid backup strategy and direction.

Knowing that you have backup solutions, whether it’s another computer or host ready to take over in case of connectivity issues or unexpected mishaps, is paramount. Every second of dead air during your broadcast is a collective waste of time, and we could share countless nightmare meeting stories – the host couldn’t connect, the host was muted, embarrassing background incidents, and much worse.

Sometimes, the corporate model seems to be “rinse and repeat” without addressing the root issues. We won’t name names, but you probably have some stories to tell. Feel free to share them in the comments, just change the names to protect the innocent. Our goal is to provide insights, not get anyone in trouble.

Quick Recovery and Professional Hosts

Activating a professional audio-visual team to manage your feeds or a personality to host your meeting can be a lifesaver when you need to react or troubleshoot on the fly. A quick recovery from a mistake by a professional host is soon forgotten, as long as the meeting gets back on track.

Special Occasions Demand a Professional Audio-Visual Team

Consider activating professionals when the meeting is more than just your everyday gathering. Think about events like the introduction of a new CEO, a product launch, rebranding, or a new corporate initiative. Anytime your message needs to be clear and concise, it’s worth investing in professional support.

Additionally, whenever privacy, financial or legal obligations, or specific meeting standards come into play, it’s wise to have a trusted partner in the form of a professional audio-visual team. Shareholder or quarterly earning reports are excellent examples. Having a partner you trust can help ensure you meet liability requirements, record the event, and handle question-and-answer sessions effectively.

Impress and Stand Out

Finally, let’s talk about pitching. Life is a pitch, and when you want to impress your clients and stand out from the competition, adding some bells and whistles can make your brand shine. This is especially crucial when your competitors are settling for plain video calls. By investing in professional gear, keeping close attention to detail, and providing a clean, professional setting, you’ll appear as the more professional brand with a solid grasp of technology.

In our upcoming blogs, we’ll break down these points in more detail, providing you with valuable insights into the world of live event production and corporate studio support. Stay tuned for more!